The RB2B alternative
that bills per match.

Same person-level identification. You pay for the matches you use, not a monthly bucket of capacity you'll never touch.

A 600-credit RB2B planTypical usage: 400

400matches you use

200paid, wasted

RB2B bills the whole bar. Squid ID bills only the matches identified — so you pay for 400, not 600.

Squid ID vs. RB2B

The differences that actually move your bill and your pipeline.

	Squid IDpay per match	Starter$79 · 300	Pro$149 · 600+	Pro+$199 · 5k+
Person-level identification	✓	✗	✓	✓
Business email addresses	✓	✗	✓	✓
Identity-graph waterfall	✓	✗	✓	✓
B2B and B2C — your choice	✓	✗B2B only	✗B2B only	✗B2B only
Premium data — mobile, personal email, address	✓Squid ID+	✗	✗	✗
Verified before billed	✓	✗	✗	✗
Bad-match refunds	✓	✗	✗	✗
Pay only for matches you use	✓	✗	✗	✗
No overage charges	✓	✗45¢	✗25¢	✗25¢
Intent tagging, ICP, CSV, integrations	✓	✓	✓	✓

At typical 70% plan utilization, Squid ID is cheaper than 83% of RB2B's paid plans.

Pay per match, not per plan. Your bill tracks the matches you actually use, with no wasted capacity and no overage.
No tier to climb. Person-level ID, business email, and the identity graph are included from your first match, not gated behind their $149 plan.
More than they offer. Verified before billed, a bad-match guarantee, and premium data (mobile, personal email, address) RB2B doesn't provide.

Pick your RB2B plan, slide to how many matches you actually use, and watch the difference.

Your bill, side-by-side

Compare your current bill

If you're paying RB2B for capacity-based plans, this is what you'd save with usage-based pricing.

Your current plan tier

Matches you actually use per month

400

What you pay now

$199

What you'd pay

$100

You'd save

$99/mo

25 free matches · $5 to keep going · Pause anytime