Only pay for what you use.
You bought 600 matches this month. You'll use 400. The rest is capacity you paid for and won't see again. We bill per match identified, not by the bucket.
Why you can trust Squid ID:
Typical savings when you're paying for 600 matches but only using 400.
~7 in 10 RB2B customers are on entry plans (300–600 credits/mo). At typical usage, Squid ID costs them 30–60% less.
Run your own numbers ↓The bad-match guarantee
Our pricing model isn't the only thing we did differently. We don't bill you for matches that don't actually pan out.
Before a match is even shown, we waterfall through 5 identity providers and cross-check the result. Confidence below threshold? It never reaches you. The waterfall is also why we hit up to 45% coverage where single-source vendors plateau around 25–30%.
Every match runs through email validation, LinkedIn check, and company verification before it hits your bill. Failed verification = never charged. You never see it.
Match looks bad? Click "Flag this match" for an instant credit. You get 1 no-questions-asked refund for every 10 paid matches you use, with at least 1 refund a month no matter what.
Hit your monthly cap? Open a ticket with the specifics. We review within 48 hours and credit anything legitimate.
Try doing this with a plan-based vendor.
We'll wait.
The reality check
Pick your current plan. Slide it to how many matches you actually use. Watch what happens.
At typical 70% plan utilization, Squid ID is cheaper than 83% of RB2B's paid plans.
What you get
Squid ID isn't a watered-down sample of our subscription platform. You get the same identification, the same data, and the same delivery to your tools.
Mobile, personal email, home address, and social profiles on the people you choose. Reveal one record for $0.25, or turn on Automatic at $0.15 per match.
Each extra site you want to identify on (up to 3 sites total). RB2B charges $99 for the same.
A flat monthly add-on for read-only API access. Pull your identified visitors into your own systems, no per-call charges.
Plans from $55/mo.
Simple pricing
You pay per match resolved. The more you use, the cheaper each one gets. That's it.
Pay-as-you-go, no monthly commitment. Caps at 5,000 matches/month — once you're consistently above that, contact us and we'll find the right fit.
How it works
Email, password, and a card on file. We hold it. We don't charge.
On us. Wire up your integrations, watch real visitors get identified.
$5 minimum, only when you want more. We don't charge a cent until you say so.
Set it once and we refill your wallet when it runs low. Or don't, and we'll just pause.
Common questions
25 free matches. $5 to keep going. Auto-recharge optional.
Try 25 matches free →25 matches free · No charge until you top up · Pause anytime